Advertising Strategies

Until you build a solid client base, every business can benefit from ideas on how to bring in new customers. There are tons of available marketing techniques that you can try. Successful businesses take the time to evaluate various ways of bringing in new business and then maximize the ones that work best. While evaluating if roadside signs are right for you, it's best to make a plan and consider carefully every detail.

"Testing a new advertising method is no guarantee of success. With limited budgets, you need to assess its effectiveness quickly and economically. During this trial phase, set specific criteria for sign placement, duration, and areas, and meticulously track incoming calls to evaluate effectiveness. Initial responses may be low in the first two weeks, but remember that marketing thrives on repetition over time, gradually etching your message into the subconscious minds of your audience."

The are many roadside signs with writing so small that cars will never see the writing. The message needs to properly take advantage of available size and space. Keep it short, large and as catchy as possible. Make use of our experience with design and proper contrast between letters and background.

We have a lot of experience placing signs in communities all over the city. Where possible, we place signs where vehicles are going slower or potentially stopped. We also consider the volume of vehicles going by the locations. Also, direction is important. If you're advertising pizza or some other food for example...a sign leading into a community where cars are heading home from work around dinner time can trigger something that wouldn't be as effective as a placement leading out of a community.

Our experience has shown that certain months of the year are much more effective for building customers for certain types of businesses. For example, the success of signs for health/fitness, personal trainers, home-renos etc have direct connections with certain months of the year.

Finding out where new customers heard about your business is vital to maximizing your marketing efforts. Always keep track of where business comes from. Source and potentially locations where they saw your sign. More than once, we've helped customers set up special phone-numbers on their signs that can be forwarded to your main line so you can review a report later on how many calls came in from your signs. Occasionally customers will give you feedback on your sign...this information is priceless. Listen and take note of every opinion given.

Taking time to review patterns and success of your marketing efforts is vital. You may find a ton of success in certain areas where the housing is older or newer, where populations are older or younger etc. You may get no response from certain signs in certain areas but great success in others.

If you're getting great traction in certain areas with your advertising and less in others, you may want to prioritize more advertising when it's working and less in areas where it's not. You may also want to make design changes to your sign, possibly as a result of feedback you've been given.

You may have been conservative in your budget for your test run. Once you have solid numbers on the success or lack-there-of you can feel confident in moving in the right direction. Where there's a proven and direct correlation between money you're spending on a certain type of advertising and income from new business it makes it much easier to make that decision.